There is nothing quite like a New Zealand summer. The long, hot days are filled with
morning walks, afternoons at the beach, relaxing evenings in the sun, and making the
most of the natural beauty of the country.
However, it’s no secret that our sun’s rays are some of the fiercest in the world. The UV index (the measure of the sun’s burning power) in summer is much higher here than just
about anywhere else in the world, so maximum protection is absolutely essential.
Natasha Urlich sought a way to combat this while still using natural and healthy ingredients as well as locally sourced ingredients and organically-grown plant extracts
wherever possible. As many successful Kiwi companies are, Natasha created The NZ Sunscreen Company from a passion to retain the experiences of enjoying a New Zealand
“I love New Zealand summers… celebrating life in the great outdoors, exploring our stunning beaches, lakes, rivers and the richness of our country’s natural beauty,”
“But, as a mum of two young children, I am also acutely aware of how harsh our sun can be.”
The Pure Shade range has been formulated with this mantra firmly in mind, and developed in collaboration with Pauling Industries, one of New Zealand’s most respected
manufacturers of cosmetics and healthcare products. Pauling Industries has full NZ organic certification, and is also internationally certified under the ISO system.
“The story of the NZ Sunscreen Company is my quest to find a superior and more gentle way to not only protect skin from sun damage, but to nourish and nurture it in the most
natural way possible,” Natasha explains.
“Working with leading NZ natural health specialists and scientists, we have developed a new kind of suncare system that protects, moisturises, brightens and repairs skin.“
Summer is there to be enjoyed and in New Zealand, we are lucky to have a vast outdoors at our disposal. The Pure Shade Range is the perfect accessory to pop in your bag,
whether it’s a day at the beach or a long hike. Moreover, it can even replace daily moisturisers and age-defying creams, making it the one product you can’t leave home
without this summer.