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The Story

Natural Ingredients

  • New Zealand sun is fierce. The UV index (the measure of the sun’s burning power) in summer is much higher here than just about anywhere else in the world, so maximum protection is absolutely essential.
  • Our Pure ShadeTM Moisturising Brightening Sunscreen has a broad-spectrum UVA / UVB SPF50+ rating, which has been verified by Dermatest Australia to international specifications.
  • Pure Shade meets the following standards:
    1. 2012 AS/NZ 2604 Standard - “classed as Very High Protection Sunscreen. Can be labelled up to SPF78”
    2. Under the E.U. & ASEAN Certification - “classified as Very High Protection. Can be labelled up to SPF50+”
  • Pure ShadeTM - Moisturising Brightening Sunscreen and Pure ShadeTM - Moisturising Brightening Anti-pollution After Sun Repair are not just sun care products. Both contain special moisturising and rejuvenating agents which can help simplify your skin care regime.
  • “It’s not just about sun protection. I wanted a way to eliminate some of the products I used daily – to replace my moisturiser and various age defying creams and lotions. I’m 100% sure you’ll be as happy as I am in the way Pure ShadeTM feels on your skin and the results you will see.” – Natasha Urlich-Candy, NZ Sunscreen founder.

What Makes It So Special

Pure ShadeTM Moisturising Brightening Sunscreen

Made in NZ with NZ ingredients Manuka, Pohutukawa, Vitis Vinifera (Grape Seed), and Kiwifruit.

Manuka Pohutukawa Grape Seed Kiwifruit Clair Blanche Raspberry Seed Oil Meadow Foam Oil Olive Oil

Manuka

  • Organic Manuka honey, sustainably harvested from local bees collecting nectar from wild grown Manuka trees
  • Highly potent antibacterial and antimicrobial properties
  • Healing agent to promote healthy, clear, blemish-free skin
  • Is an effective humectant, attracting moisture to the skin
  • Acts to promote rejuvenation and healing of the skin

    • Pohutukawa

  • Known to tone and moisturise the skin
  • Has high anti-oxidant content helps defends the skin against free radicals that cause premature aging
  • Supports collagen retention, helps stimulate micro-circulation
  • Gently purifies, brightens skin tone and helps prevent discolouration and loss of moisture
  • Can help with hyper-pigmentation, sun spots, age spots and freckles

    • Vitis Vinifera (Grape Seed)

  • Grape antioxidant from the award winning Marlbourough Sauvignon blanc grapes
  • Sustainable natural compound free of chemicals using water extraction method
  • Independent clinical trials have shown to improve elasticity, firmness and skin appearance by lightening the skin and reducing redness, age spots and freckling.

    • Kiwifruit

  • Kiwi from the skins of the superfruit kiwifruit – filled with an abundance of healthy nutrients and exfoliating enzymes

    • Clair Blanche

  • Hero ingredient in brightening. Natural Brightening that is safe and effective.
  • Part of a compound that blocks the enzyme tyrosinase that triggers melanocyte cells which stimulate melanin and brightens the skin.
  • Its main ingredients are extracts of the Peony, Scutellaria and Saxifraga flowers.

    • In the sun moisture is lost these natural oils help to retain moisture and protect the skin:

    Raspberry Seed Oil

  • Rich in Vitamin E and carotenes - Protective properties against UV rays
  • Rich in Omega 3 - Reduces redness, rashes also soothe irritations

    • Meadowfoam Oil

  • Rich in long chain fatty acids which form a protective barrier moisturising the skin

    • Olive Oil

  • Rich in Oleic acid which promotes smooth moisture rich skin

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    Pure ShadeTM – Moisturising Brightening Anti-pollution After Sun Repair

    Made in NZ with NZ ingredients Manuka, Lanolin, Vitis Vinifera (Grape Seed), Cyathea Cumingii Leaf (Black Fern) Extracts, and Meadowfoam Oil.

    Manuka Lanolin Grape Seed Black Fern Raspberry Seed Oil Meadow Foam Oil Jojoba Esters Vitamin B5

    Manuka

  • Organic Manuka honey, sustainably harvested from local bees collecting nectar from wild grown Manuka trees
  • Highly potent antibacterial and antimicrobial properties
  • Healing agent to promote healthy, clear, blemish-free skin
  • Is an effective humectant, attracting moisture to the skin
  • Acts to promote rejuvenation and healing of the skin

    • Lanolin

  • Lipids in lanolin oil help to soothe and repair dry cracked skin

    • Vitis Vinifera (Grape Seed)

  • Grape antioxidant from the award winning Marlbourough Sauvignon blanc grapes
  • Sustainable natural compound free of chemicals using water extraction method
  • Independent clinical trials have shown to improve elasticity, firmness and skin appearance by lightening the skin and reducing redness, age spots and freckling.

    • Cyathea Cumingii Leaf (Black Fern) Extracts

  • Chain of sugary polysaccharides create a tightening effect
  • Studies have shown increase in skin tonicity and firmness
  • Providing a lifting action which enhances skin biomechanical properties.

    • Raspberry Seed Oil

  • Helps to fight against skin aging while regenerating cells and prepares the skin for sunlight. Known to beautify, rejuvenate and give a healthy glow

    • Meadowfoam Oil

  • Rich in long chain fatty acids condition the bright new skin

    • Jojoba Esters

  • Properties resemble sebum which helps to heal irritated skin

    • Vitamin B5

  • Promotes healthy skin by counteracting the damage caused by free radicals caused by the sun

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    Cruelty free - NZ sunscreen does not test on animals


    Sunscreen Tips

    • Apply sunscreen liberally to all sun-exposed areas so that it forms a film when initially applied. Most people use sunscreens improperly by not applying enough. Remember it takes at least 6 teaspoons of lotion to cover the sun-exposed areas of the body of one average adult person.
    • It takes 20-30 minutes for sunscreen to be absorbed by the skin and it can be rubbed off very easily, so apply it at least half an hour before going out in the sun. Reapply after half an hour so that the ‘mountains’ as well as the ‘valleys’ are protected (imagine you are painting a wall – two coats of paint provide a more even cover than one).
    • Re-apply sunscreen every 2 hours if staying out in the sun for more than an hour during the day.
    • Re-apply immediately after swimming, excessive sweating, or if rubbed off by clothing or toweling.
    • Insect repellents reduce the sunscreen's SPF so when using together, re-apply more often
    • Sunscreen is only one part of your defense against harmful UV rays. Limit your time in the sun and wear cover up clothing

    What do the SPF numbers mean?

    "SPF" stands for "sun protection factor". It's a measure of protection against mainly UVB rays, the ones that cause sunburn. The higher the SPF number, the greater the protection - up to 50+.

    The new Australian/New Zealand standard limits SPF claims to 50 in line with other international standards.

    An SPF15 sunscreen that's properly applied is meant to give you 15 times the protection you'd get with unprotected skin. So if you were outside in the sort of sun that burns unprotected skin in 10 minutes, then SPF15 would give you 150 minutes of protection. For SPF30 sunscreen that time would extend out to 300 minutes and for SPF50 it would be 500 minutes (see our Graph).

    Natural Sun Protection
    Source: https://www.consumer.org.nz/articles/sunscreens

    Protect yourself against the sun!